Investor Relations

Investor Relations


Privacy Policy

Privacy Policy – Oba Hortifruti


Your privacy is important to us. This privacy notice applies to personal information we collect from you. It will always be available in the latest version and free of charge on the website under the menu “Institucional – Privacy Policy”.

This policy applies to individuals (natural persons) who interact with GROUP OBA HORTIFRUTI services as consumers, users of our website, suppliers, service providers and third-party in general, and covers our data collection and processing activities.
Some of the links on this site may lead to other pages and sites of GROUP OBA HORTIFRUTI or external sites with their respective privacy notices that have different purposes. Please carefully read all privacy notices for the websites you access.

For the purposes of this privacy notice, the data controller referred to in this policy as “GROUP OBA HORTIFRUTI”, based in Avenida Comendador Aladino Selmi, nº 2.502 – Parque da Cidade Campinas, Campinas/SP – Brasil, CEP: 13069-096

Personal data are essential for Group Oba Hortifruti to provide products and services. Consequently, our customers and other interested parties must agree with the provision of their personal data under the impediment of the provision of products and services by Group Oba Hortifruti in case of non-agreement.


Website user

When you access our website, we may collect information that you provide to us when you fill out any online form, search field, or when you register to receive alerts and information about our services and products. In addition, we also collect information and details about your computer or other portable device used to access our website, services or applications, including cookies, IP address, geographic location, operating system type and version, web browser type and version. If you access the GROUP OBA HORTIFRUTI website or app using a mobile device, such as a smart phone or tablet, the information collected will also include, whenever permitted, your unique device ID, geographic location and other similar data of the mobile device. This data is collected to allow the identification and registration of the user while using the Platform.

We may request information about your use of the site if you have problems during the site navigation.


GROUP OBA HORTIFRUTI will process your registration data (Name, Social Security number, ID and Telephone) that you inform in order to provide services and/or supply products by you or by the company you represent.

We will use e-mail and telephone to contact you about activities that are related to the provision of services and/or supply of products.


GROUP OBA HORTIFRUTI will treat your registration data (such as: Name, ID, Social Security number, address, professional and academic data) among other data as you provide us for the purpose of identifying you in the selection process and register formation.

We will use your e-mail and/or telephone to contact you about the progress of the selection process.

We will analyze information about your academic trajectory, professional experience and skills described in the curriculum you shared with GROUP OBA HORTIFRUTI.
In addition to the above information, if you progress through the selection process and are called for face-to-face interviews, we will handle any personal data you provide during the interview, which may be: Details about your personal life and habits, information about your experiences and roles who already performed, expectations, etc.

Finally, if you are invited to the final stage, in order to get to know our candidates better, we may request additional information to carry out a background check.


The GROUP OBA HORTIFRUTI does not normally deal with personal data considered sensitive under current legislation; therefore, we do not intend to collect or process sensitive personal data in the normal course of your interactions with our products or services. When there is a need to process your sensitive personal data for any reason, we will obtain your prior, express and formal consent to any processing that is voluntary (eg for marketing purposes). If we process your sensitive personal data for other purposes, we will rely on the following legal bases: (i) fraud detection and prevention; (ii) compliance with applicable law; and (iii) credit protection.


During your interaction with our websites and services, we use automatic data collection technologies to capture information about the actions you have taken. This can include details such as (which) link(s) you click (clicked), which pages and/or content you view (viewed) and for how long, and other similar information and statistics about your interactions such as times to response to content, download errors and duration of visits to certain pages. This information is captured through automated technologies such as Cookies (Browser Cookies, Flash Cookies and/or similar), web beacons and via third party tracking.


Cookies are small pieces of data that websites store in your browser when you visit them. They are used to ensure the proper functioning of websites and other online services, as well as to provide information to the owners of the website or online service.

Cookies are used to improve the use and functionality of GROUP OBA HORTIFRUTI’s websites, pages and other web services and to gain a better understanding how our visitors use our websites and online services, as well as the tools and services offered on them. Cookies facilitate the process of adapting the GROUP OBA HORTIFRUTI website to your personal needs, facilitating its use whenever possible and receiving satisfaction feedback from our consumers.

We may use the following types of cookies on the GROUP OBA HORTIFRUTI website and compatible services:

Session cookies: Session cookies are temporary cookie files which are erased when you close your browser. When you restart your browser and go back to the site that created that cookie, the website will treat you as a new visitor.

Persistent cookies: Persistent cookies stay on your browser until you delete them manually or until your browser deletes them based on the duration period set within the cookie. These cookies will recognize you as a return visitor to GROUP OBA HORTIFRUTI website or service.

Necessary cookies: necessary cookies are strictly necessary for the operation of a website or compatible service of the GRUPO OBA HORTIFRUTI. They enable you to navigate around the site and use our features.

Cookies that send us information about you: we place these types of Cookies on a compatible website or service of GROUP OBA HORTIFRUTI and this type of Cookie can only be read by our website and compatible services.

Cookies in advertisements of the GROUP OBA HORTIFRUTI: We place Cookies on advertisements that are displayed on compatible third-party websites and services. We obtain information through these Cookies when you click or interact with the advertisement. In this case, the GROUP OBA HORTIFRUTI is placing a “third party” cookie. We may use this data obtained by third-party Cookies to send you other advertisements that we believe are relevant or of interest to you based on your past behavior.

Cookies that share your information with third party: are Cookies placed on a GROUP OBA HORTIFRUTI website by our partner companies, as online advertising services. They may use the data collected by these Cookies to anonymously send targeted advertisements from other websites based on your visit to GROUP OBA HORTIFRUTI’s compatible websites or services.


GROUP OBA HORTIFRUTI’s compatible websites and services may also use other tracking technologies similar to Cookies, which can collect information such as IP addresses, log files and web beacons, among others. This data is also used to help us adapt GROUP OBA HORTIFRUTI’s websites and other compatible services to your personal needs.

See more details below:

IP addresses: an IP address is a number used on the internet or an internal network to identify your computer. Every time you connect to the internet your computer receives an IP assigned by your internet service provider. We may register IP addresses for the following purposes:

  • Handling of technical problems;
  • Maintaining the protection and security of our websites and other online services;
  • Gain a better understanding of how our websites and other online services are used;
  • Adapt our content to your needs depending on your geographic location.

Log files: GROUP OBA HORTIFRUTI, or a third party working on our behalf, may collect information in the form of log files that detail website activities and collect statistics on the user’s browsing habits. Usually, these records are generated anonymously and help us to understand details such as:

  • The type of browser and system used by users of our websites or online services;
  • Details about the user’s session, including the source URL, the date, time and which pages the user visited on our supported websites and services and how long the user spent using them;
  • Other navigation or click count details including website traffic reports, unique visitor count and similar data.

Web beacons: we can use web beacons (or clear GIFs) on the GROUP OBA HORTIFRUTI websites. Web beacons (also known as web bugs) are small sequences of code that allow us to deliver a graphical image to a web page for the purpose of transferring data back to us. We use information from web beacons for a variety of purposes, including:

  • Understand how a user responds to e-mail campaigns;
  • Traffic reports from our supported websites and services;
  • Perform unique visitor counting, advertising and e-mail auditing and reporting, and personalization on our websites and other compatible services


It is important to remember that it is up to you to ensure that your computer or portable device settings reflect whether you consent to accept Cookies or not.

The GROUP OBA HORTIFRUTI authorizes you to define which cookies will or will not be allowed during your navigation, only essential cookies being mandatory for the site to operate. To define which cookies you want to allow to be executed, just click on “Cookies Settings” on the cookie notification bar and decide between opt-in (enable) and opt-out (disable) on cookies. You do not need to have Cookies enabled to use or browse in the most of GROUP OBA HORTIFRUTI’s website and online services, however in this case we cannot guarantee that you will be able to access all its resources. Remember that if you use different browsers, or even different computers and/or portable devices in different locations, you will need to ensure that each device and browser is configured and adjusted to your personal Cookies preferences.

Our web beacons can be part of the web page, it is not possible to opt out of this type of feature, but you can make it completely non-functional by enabling the “opt out” feature for Cookies placed by this flag.


The following items describe the purposes for which GROUP OBA HORTIFRUTI collects your personal data. Not all forms of collection and use below will be relevant to all individuals and may only apply in specific situations:

  • Orders Fulfillment (GROUP OBA HORTIFRUTI sales website – www.obahortifruti
  • Sharing with service providers to perform the provided services by the GROUP OBA HORTIFRUTI.
  • Respond to requests from regulatory bodies or legal obligations
  • Data processing in compliance with government regulations.
  • Respond to your questions and comments (for example, if you asked a question or submitted feedback via the website).
  • Provide information, products or services that you have requested or that we feel may be of interest to you, unless you tell us otherwise.
  • Allow you to participate in any interactive features on the site.
  • Notify you of privacy changes on the site.
  • Provide alerts or updates where you have consented to receive them by registering on the site (only if you allow this to occur).
  • Ensure the website content is presented in the most effective way for the device you’re accessing.
  • Detect and prevent misuse or abuse of this website or our services.


We may share your information in order to provide products or services you have requested, if we have a legitimate interest in doing so (for example, managing risk, verifying your identity, combating fraud, abuse of our website or services), or where you have consented to us sharing.

We share your personal data, when necessary, to the following groups:

  • Internal entities: Include companies that are part of the Grupo Oba Hortifruti. The sharing of personal data can occur when the group requests information from the GROUP OBA HORTIFRUTI or when there is a need to report to the group.
  • Service providers: Include external companies that are used by the GROUP OBA HORTIFRUTI to assist in the operation of our business.
  • Credit analysis, debt collection and financial services agencies: To assist and check your credit status or to collect overdue payments.
  • External entities: Fulfillment of service requests, such as sharing data with the Post Office.
  • Regulators: In situations where we are under a legal obligation to disclose information in the public interest (for example: to prevent or detect fraud, abuse of our website or services).

GROUP OBA HORTIFRUTI does not license or sell your personal data to third party for any purpose.


We may retain your personal data for as long as required by law, until the end of the processing of your personal data or for as long as is necessary for us to fulfill our legitimate interests and the purpose for which the data was collected, based on the guidelines of the law.

When the period for the processing of your personal data expires, these will be eliminated within the scope and technical limits of the activities, with conservation authorized when there are legal reasons for retaining such data.

The end of the treatment will occur when it is identified:

  • The purpose for the processing of personal data informed in consent, if any, is achieved, and there is no longer any need to process personal data.
  • The holder who previously provided consent to the use of personal data has requested revocation of this consent.
  • Ordinance

You have the right to request the deletion, review, update, rectification, portability and review of automated decisions of your data when you deem it necessary, however, this will only be done if it is in accordance with legal obligations. You can contact us and make requests, in accordance with the rights of the holders provided for by law, through the following e-mail address:


Given the nature of our business, we may have to transfer your personal data stored within the GROUP OBA HORTIFRUTI to third party, in accordance with the purposes set out in this privacy policy. For this reason, we may transfer your personal data to other countries, as long as these have laws and regulations compatible with those in force in Brazil, and that the transfer is carried out based on legal basis or with the consent of the holder.


The GROUP OBA HORTIFRUTI adopts adequate measures to ensure that your personal data is kept confidential and secure, such as Firewall, Access Policies, Information Security Policies, Training Plan, Antivirus, among others.

We make our employees aware of the subject of privacy (including service providers), internal procedures, access controls, responsibilities and best market practices.


You have a number of rights regarding the personal data we hold about you. These rights include:

Data access: It concerns your right to receive, in a complete, simple and clear way, the data owned by you that are in the possession of the GROUP OBA HORTIFRUTI.

Correction of incomplete, inaccurate or outdated data: It concerns your right to request correction of your personal data, once it is incomplete, inaccurate (wrong) or outdated.

Anonymization, blocking or deletion of unnecessary, excessive or non-compliant data with the GDPL: It concerns your right to request that your personal data be deleted. The law allows us to use options other than elimination, since it is not possible to carry out it. These are: blocking or anonymization.
Data portability: It concerns your right to receive your information in a structured and accessible format so that you can transmit this data to another entity without limitations imposed by the GROUP OBA HORTIFRUTI.

Deletion of personal data processed with the consent of the holder, unless permitted by the GDPL: It concerns your right to request the deletion of your personal data from the database of GROUP OBA HORTIFRUTI even though you have provided consent for the retention of such data, and the GROUP OBA HORTIFRUTI will be able to keep them only based on some purposes that are defined by the GDPL.

These are: Compliance with a legal or regulatory obligation, transfer to a third party, provided that the data processing requirements defined by the GDPL are respected and exclusive use of the GROUP OBA HORTIFRUTI, its access by a third party being prohibited, ensuring the anonymization of the data.

Information on public and private entities with which the controller shared data: It concerns its right to request that GROUP OBA HORTIFRUTI inform in a clear and objective manner which public or private entities (example: third party, city halls, regulatory bodies, etc.) your data is shared, and what is the purpose of this sharing.

Information about the possibility of not providing consent and about the consequences of denial: It concerns your right to be informed about the consequences of not consenting to the processing of personal data carried out by GROUP OBA HORTIFRUTI.

Revocation of consent, under the terms of the GDPL: It concerns your right to revoke the consent regarding the processing of your data previously granted to GROUP OBA HORTIFRUTI. Please note that you will be able to provide consent again.

Petitioning in relation to your data against the controller before NDPA (National Data Protection Agency): It concerns your right to complain about any non-compliance with your rights to the National Data Protection Agency (NDPA), for it to assess the case under the GDPL regulation and if necessary apply legal sanctions. For this right, the request is made by you directly to National Data Protection Agency, where further contact will be made between National Data Protection Agency and the GROUP OBA HORTIFRUTI.

Request the review of decisions taken solely on the basis of automated processing of personal data that affect your interests, including decisions designed to define your personal, professional, consumer and credit profile or aspects of your personality: It concerns your right to request a review of the processes that use automated decisions to process your personal data, in order to verify that the automated decisions are not affecting your interests or creating your behavioral profile.


You can exercise your rights by contacting us through e-mail

  • In the e-mail title, fill in: Rights request – [YOUR FULL NAME]
  • Send us a photo of your ID attached (it will be used for your identification)
  • In the body of the e-mail let us know which right you are requesting, describing in detail what data should be considered.

GROUP OBA HORTIFRUTI will receive, investigate and respond, within a reasonable period of time, to any request or complaint about the way it handles your personal data, including complaints about breaches of your rights under applicable privacy and personal data protection laws.

The provisions contained in this Privacy Policy may be updated or modified at any time, without prior notice, and the User is responsible for checking it whenever access the site.


On other matters relating to the GDPL, you may contact the DPO – Data Protection Officer (Data Protection Officer) Fernanda Pereira Ozana of the GROUP OBA HORTIFRUTI, through e-mail